This interactive course is designed to equip participants with practical, hands-on skills in visual storytelling using readily accessible tools like Canva. The focus is on creating compelling visuals and narratives to enhance communication efforts, especially when access to professional creative services is limited. Through interactive exercises and real-world examples, participants will gain the confidence and skills to create professional-looking visuals that effectively communicate their message.

This workshop is designed for public sector and non-profit marketers and communicators seeking to enhance their practical visual communication and design skills in their day-to-day workflow.

Through engaging presentation delivery and hands-on, collaborative exercises, participants will learn:

• How to apply the principles of effective visual storytelling.
• How to transform complex information into engaging visuals.
• How to apply design principles to create impactful presentations, social media graphics, infographics, and more.
• How to create basic storyboards and visual assets using Canva.
• How to apply storytelling techniques specifically in the public sector and in non-profit contexts.
• How to become more proficient in image design fundamentals and video editing.

• A copy of the presentation slides
• A copy of any visual planning notes developed during the collaborative exercise portion of the workshop
• Pre-designed templates for storyboards, infographics, and videos.
• An official CEPSM Certificate of Completion