If you’ve been curious about how to use generative AI tools like ChatGPT, Copilot, and Gemini more effectively in your work—but feel overwhelmed by the hype, the risks, or just don’t know where to start (or how to move beyond the basics)—this interactive online workshop is for you.

Designed specifically for public sector and non-profit professionals in communications, marketing, and digital engagement roles, this training focuses on using AI tools to support your day-to-day workflow in a safe, efficient, and responsible way. The goal isn’t to replace your skills, but to help you eliminate repetitive, time-consuming tasks so you can focus on higher-value work that truly matters. From writing first drafts to summarizing long documents to brainstorming ideas, you’ll learn how to design practical AI-assisted workflows and significantly improve your prompting skills for better, more consistent results.

This workshop is ideal for public sector and non-profit professionals working in communications, marketing, digital engagement, or policy support roles who are curious about how AI can support their work. It is designed for beginners who want a clear and responsible starting point, as well as those with some experience who are looking to sharpen their prompting skills, explore workflow strategies, and deepen their understanding of practical, real-world use cases.

The workshop is platform-neutral and does not require access to any paid AI platforms. The instructor will demonstrate a variety of tools—some free, some paid—to showcase different features and capabilities.

In this highly interactive workshop, participants will learn how to:

• Cut through AI buzzwords and jargon so you can quickly understand what matters and how it applies to your work.
• Compare the strengths and limitations of leading generative AI platforms (ChatGPT, Copilot, Claude, Gemini), including the differences between free and paid versions.
• Understand how today’s large language models (LLMs) differ and what that means for your outputs.
• Identify practical, low-risk AI use cases to enhance marketing and communications in public sector and non-profit contexts.
• Write more effective prompts that generate accurate, relevant, and actionable results.
• Build repeatable AI-assisted workflows for tasks such as research, data analysis, report drafting, persona development, and content planning.
• Avoid common pitfalls with public AI tools, including privacy, bias, and “hallucinated” content.
• Apply AI responsibly in line with government and non-profit policies and guidelines.
• Create reusable system instructions and knowledge libraries to improve speed, accuracy, and consistency.

• A copy of the workshop presentation slides
• Workshop notes and/or mindmaps developed during the interactive planning exercises
• A set of prompting tips, techniques, and templates tailored to everyday marketing and communications tasks
• An official CEPSM Certificate of Completion