Partnership and Sponsorship Essentials for Non-Profit and Municipal Organizations
Instructor Information
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Kensel is a professional marketing coach with 30 years’ experience in marketing, advertising, communications and partnership marketing. As a former Managing Director of Byward Marketing Group, (Ottawa) Managing Director of…
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Partnerships and sponsorships are no longer just about logos on banners. They are about creating collaborations that align business goals with community needs. This one-day interactive online workshop provides the fundamentals of how to build, sell, and manage partnerships and sponsorships that deliver value for both organizations and their partners.
This workshop is designed for staff and leaders in municipalities, nonprofits, and community agencies who want to strengthen their ability to form effective partnerships and secure formal sponsorships. It is suitable for beginners as well as those seeking to improve existing practices.
In this interactive workshop, participants will learn how to:
- Develop a clear understanding of sponsorships vs. partnerships vs. philanthropy
- Identify and package the assets your organization has to offer
- Research, approach, and pitch potential sponsors
- Create compelling sponsorship proposals tailored for business and public-sector audiences
- Deliver on commitments, measure impact, and build long-term relationships
- A copy of the workshop presentation slides and workbook
- Sample sponsorship packages, templates, and checklists
- An official CEPSM Certificate of Completion