MARCOM 2012 Welcomes you to Register

MARCOM 2012 is well underway. Register Now for this niche marketing training developed specifically for the public and not-for-profit sector marketing and communications professional. Check out the Program.

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Dr. Judith Madill joins the CEPSM team!

We are very pleased to announced that Dr. Judith Madill will be joining the CEPSM training team to deliver workshops on Marketing Research & Evaluation. Don’t miss this opportunity to upgrade your skills and learn from one of Canada’s top marketing researchers. Register here.

New Twitter Guides for Government

Be sure to take a look at this excellent set of Twitter guides specifically created for Government Employees. Special thanks to Alain Lemay and the folks over at GovLoop.

HRSDC launches Canada’s most comprehensive job search tool

CEPSM is proud to announce that our long-standing HRSDC client (specifically, the Working in Canada branch) has launched a re-vamped job search tool for all Canadians. This is the most advanced and comprehensive mash-up of Canadian job information ever created. It contains information from numerous other government departments and industry sources. Please share with your colleagues and friends who are looking for jobs here in Canada. Be sure to try it out yourself first at www.workingincanada.gc.ca .

CEPSM partner Nexalogy Environics makes CIX Top 20 list

Congrats to our colleagues over at Nexalogy Environics for making the CIX “Top 20 Most Innovative Companies in Canada” list! Be sure to read up on their advanced social media monitoring/analysis platform.

CEPSM’s work in Tanzania featured in Public Service without Borders

We’re very pleased to have had our ongoing ethics work in Tanzania mentioned in IPAC’s “Public Service Without Borders” annual issue. Be sure to read the article when you get a chance.

Municipal Forum on Sponsorship

Join a select group of forward-thinking municipal leaders at the Municipal Forum on Sponsorship, October 17 at the Grand Hotel & Suites in Toronto where you will discover how to meet these challenges head-on by examining trends and best practices in municipal corporate revenue development from Canada, the United States and internationally. Did you know that Bernie Colterman, lead facilitator was just awarded a five-year contract with the City of Ottawa to implement a Sponsorship and Advertising Program? There are many insights to gain at this important Forum.

Launch of Social Media Monitoring Survey!

We are working in collaboration with Environics Research Group to conduct a survey in order to find out the State of Social Media Monitoring in the Public, Association and Non-Profit Sectors. We’d love it if you would help us out by taking two minutes to answer a few simple questions. Results will be made available to all who participate.

Participate in Survey

MARCOM Session Spotlight – Best Practices for Branding in the Public Sector

Best Practices for Branding in the Public Sector: avoiding the pitfalls and learning from others

We live in a competitive environment; competing for people’s time, attention and trust. Public sector organizations must work harder to secure fundamental relationships with their audiences which is at the heart of branding.

In the commercial sector branding is pervasive and fairly easy to implement and recognize. In the public sector branding is not as common but is gaining popularity through its ability to create both visibility and memorability.

The real challenges for public sector branding are complex reporting structures, bureaucracy and decision-making which prohibits the needed 360-degree alignment of activities, full senior management commitment and a timely monitoring effort to ensure proper implementation. Added to this, there is confusion surrounding branding marketing communications campaigns and branding programs for entire departments, agencies etc.

Josef Jurkovic, Partner & Director at the Centre for Excellence in Communications, and Jim Mintz, Managing Partner, Centre of Excellence for Public Sector Marketing, with their many decades of experience in public sector marketing will discuss the challenges of branding in this sector and outline what works and what doesn’t.

Where: MARCOM Annual Forum, Ottawa Convention Centre
When: Wednesday, June 1 @ 10:15am

MARCOM Session Spotlight – Listen, Engage, Collaborate

Listen, Engage Collaborate: the power of crowdsourcing from an internal prospective

This session will educate participants on effective uses of crowdsourcing within their organizations to better understand a particular audience and solve problems through collaboration, all the while, working towards improving internal engagement.

Participants will be challenged to consider how they can implement similar approaches to problem resolution by drawing upon the expertise of their colleagues through listening, engaging and collaboration.

Using best practices and lessons learned from the Service Canada Centres for Youth Social Media Pilot, Pierre Bisson (Manager, Marketing Services, Marketing Directorate, Service Canada) and Jon Juane (Marketing Officer, Marketing Directorate, Service Canada) will also provide participants with insight and strategies to effectively use social media within their own working environment.

Where: MARCOM Annual Forum, Ottawa Convention Centre
When: Wednesday, June 1 @ 11:30am

If you have a question for Pierre and Jon, send it in advance or during the presentation using Twitter hastags #SCCY2 (English) or #CSCJ2 (French).