PRODUCTS

Strategic Social Media Engagement for Public Sector and Non-Profit Organizations (Workshop – March 4-5, 2021)

Special Note Regarding COVID-19 You can register with peace of mind! If Ottawa Public Health restrictions do not permit physically distanced small groups of eight (max) in March 2021 then this workshop will be offered online in four 3-hour blocks. Alternatively, participants can opt to get a full refund or secure a spot for the next scheduled […] Learn more

Introduction to Social Marketing Planning for Attitude and Behaviour Change (Workshop – February 12, 2021)

Special Note Regarding COVID-19 You can register with peace of mind! If Ottawa Public Health restrictions do not permit physically distanced small groups of eight (max) in February 2021 then this workshop will be offered online on the same day in two 3-hour blocks. Alternatively, participants can opt to get a full refund or secure a […] Learn more

Strategic Social Media Engagement for Public Sector and Non-Profit Organizations (Workshop – December 3-4, 2020)

Special Note Regarding COVID-19 You can register with peace of mind! If Ottawa Public Health restrictions do not permit physically distanced small groups of eight (max) in December 2020 then this workshop will be offered online in four 3-hour blocks. Alternatively, participants can opt to get a full refund or secure a spot for the next […] Learn more

Marketing 101 for Marketers and Non-Marketers Workbook

This Marketing 101 workbook will provide you with an overview of public sector and nonprofit marketing and highlight the importance of market research to support a decision-making framework. Included will be the exploration of the strategic elements of a marketing plan and how to transform organizations from using the traditional communications approach to an integrated, strategic marketing approach. We will also look at branding which is an integral component in designing the marketing mix. Learn more

Festival and Event Strategic Marketing Plan and Workbook

This CEPSM Festival and Event Strategic Marketing Plan and Workbook could completely change the way you think about your festival or event! Learn more

Strategic Social Media Engagement for Public Sector Organizations Workbook

The Strategic Social Media Engagement Planning Workbook is  designed specifically for public sector and non-profit organizations. Learn more