Overview
Writing for social media requires adapting your organization’s professional voice to a fast-paced and attention-consuming environment. Crafting written content that’s straightforward, resonant, and authentically human is paramount. However, many government and non-profit entities struggle to strike the perfect harmony between formality and a laid-back tone. During this full-day workshop, you will learn and develop essential writing skills to engage your audience on social media and translate their attention into action.
Who is this workshop for?
Anyone working for a public sector or non-profit organization who writes and creates social media content, whether on their organization’s accounts or their own professional accounts.
What will you learn?
- How to write simple, clear, and engaging content consistent with your brand voice
- How to create rhythm, symmetry, and visual appeal through written content on social media
- How to translate jargon and abstractions into concrete, visual, and actionable content for online audiences
- How to vary and customize written content across different platforms during social media campaigns
- How to apply marketing, copywriting, neuroscience, and behavioural science principles and best practices to your social media content
What will you receive?
- A PDF copy of the workshop slides and/or workbook
- A copy of any visual planning notes/mindmaps developed during the collaborative exercise portion of the workshop
- An official CEPSM Workshop Certificate of Completion
- An electronic Uber Eats gift card that can be used to order lunch from your favourite local restaurant