Introduction to Branding for Non-Profits and Public Sector Organizations Workbook
The Introduction to Branding for Non-Profits and Public Sector Organizations Workbook will teach you the most up-to-date techniques about branding. We will show you a step-by-step, structured process to develop a branding strategy for your organization.
What is Branding About?
As markets become more competitive, and clients become more demanding, organizations must work harder to secure their fundamental relationships. Building distinctive relationships with their clients and stakeholders is what branding is about.
The brand is the marketer’s most advanced emotional tool. It combines and reinforces the functional and emotional benefits of the offering, adding value, encouraging consumption and loyalty. A good brand facilitates recognition, makes a promise, and, provided the full marketing back-up is in place, delivers satisfaction. Brands can provide very practical benefits. Over time, brands become a fast, powerful way of confirming the synergy between marketer and clients.
How is Branding in the Non-Profit and Public Sectors Different?
Branding in the commercial sector is pervasive and fairly easy to understand and recognize. However, branding in non-profits and the public sector is not as common but is becoming more popular because of its ability to create effective visibility and ensure memorability.
Many people who work in the public and non-profit sectors are hesitant to recognize that they face stiff competition and they fail to see the need to put an emphasis on branding and positioning. However, this view is slowly changing as more leaders in these sectors are recognizing that they are in a competitive market with limited funding. This realization highlights the fact that strategic identity and branding can significantly help organizations achieve increased program awareness, utilization and satisfaction, improved funding and donations, and ultimately improved social welfare.
How Will I Receive Introduction to Branding for Non-Profits and Public Sector Organizations Workbook?
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For more assistance in building your marketing knowledge, visit CEPSM Training
We conduct a wide variety of marketing and communications training in various formats, including public workshops, custom in-house workshops at your location, the MARCOM Annual Conference; and a university-accredited certificate in public sector and non-profit marketing.
CEPSM public training can also be customized to your needs and delivered internally. Contact us to learn more.