Festival and Event Strategic Marketing Plan and Workbook
This CEPSM Festival and Event Strategic Marketing Plan and Workbook can completely change the way you think about your festival or event!
Simply stated, marketing is a process that helps you think more strategically about what you do. Effective marketing techniques come from practising the basic elements of marketing, such as:
- having a clear understanding of what you are trying to achieve,
- understanding your audience and what you need to do to move them to action,
- selecting the right mediums to communicate with your audience at a time when they are receptive to your messages,
- delivering exceptional audience experiences, and
- measuring the progress of your campaigns and initiatives to achieve continuous improvement.
What is Marketing in the Not-for-Profit / Event Sector?
Simply stated, marketing is a process for working in smarter ways. It provides an organized approach to adopting a customer-centered focus, determining who is most likely to respond to your offerings and communicating with them in compelling language that moves them to action, defining the environment and other factors that will impact your success and delivering a program or service at the right time, place and price to ensure maximum take-up for your event.
Why is Marketing Important Now?
Economic uncertainty means that we all have to work smarter. We need to focus on the things that really matter and spend our dollars wisely. Marketing provides a systematic approach to meeting these challenges. We also need to be more creative in how we reach and engage our audiences. Today’s consumers expect to be listened to and served in a personalised manner. With proper planning and “reasoned risks” we can achieve low-cost marketing and at the same time, attract and nurture our customers.
Once you purchase this workbook, you will receive the PDF download link immediately.
If you wish to have further guidance from CEPSM, visit our Training Services for an up-to-date schedule.
We conduct a wide variety of marketing and communications training in various formats, including public workshops, custom in-house workshops at your location, the MARCOM Annual Conference; and a university-accredited certificate in public sector and non-profit marketing.
CEPSM public training can also be customized to your needs and delivered internally. Contact us to learn more.