Corporate Snakes and Career Ladders Business Simulation Workshop

CEPSM, along with our partners, Brand Clarity and Archetypical, are pleased to bring you this exciting simulation workshop designed to help communications, marketing and HR teams advance from technical experts to trusted strategic advisers within their public sector organizations.

Corporate Snakes and Career Ladders® was designed by UK-based Archetypical Ltd. to offer learning experiences that help people reflect, grow and improve their impact through gamification.  Delivered live online, this immersive experience bridges the ambiguity between theory and practice. Gamification provides teams a chance to debate key organizational issues and reflect on real-life strategic scenarios through different perspectives in a safe gameplay environment.

This program aligns with CEPSM’s mission: To advance the discipline of strategic marketing and communications in the non-profit and public sectors.

Goal of the workshop
To explore the strategic thinking skills and actions needed to be recognized as a trusted adviser. Using role play, teams navigate a series of increasingly complex scenarios to make strategic decisions for the benefit of a fictional, multinational company.

  • Debate key organizational issues and reflect on strategic challenges through different perspectives
  • Explore real-life organizational dilemmas
  • Test your ability to react under pressure
  • Learn new skills and strategic approaches to dealing with stakeholders
  • Improve personal and team performance

What you will learn

  • How making a strategic impact requires thinking beyond your functional role
  • The different types of advisory styles and how you can work better with others
  • What actions help demonstrate your strategic value to senior leaders
  • Examples of when you might take risks and stretch outside your comfort zone

What will you take away?

  • You will gain a fresh perspective of what it means to be a business leader, get insights into your own behaviour, experience a taste of consensus-building under pressure and how you can help your team grow within your organization’s unique culture.
  • Each participant receives practical tools to reflect on their personal advisory style and how to apply insights to collaborate with others.

Who is this for?

Early to mid-career professionals in the public relations, communications, marketing or HR fields who want to strengthen their strategic advisory skills and build confidence for engaging with senior leaders. Seasoned professionals or those in career transition may benefit from this as a fun, strategic-thinking refresher.


Delivered synchronously online using our standard gameplay or ask us about a customized experience designed to meet your learning objectives.

What people have said about this workshop:

Archetypical clients include pharmaceutical multinationals, a major swiss company, a national training organization and a UK housing association, to name a few. The game is licensed to the UK Government Communications Service for use as part of their training across Government. It has also been delivered for professional associations in the UK, US, Canada and Singapore, at conferences and as part of their professional development programs. The program is also academically accredited by two leading British universities.

  • “The best workshop I have ever been to at a conference.” -eBay
  • “Part board game, part simulation and a whole lot of fun, this is a great learning experience … those who want to develop their strategic business skills should start here.” –Marketing Director
  • “It made us think about what is right and challenged us to think about organizational politics and maneuvering.” –Communication Manager
  • “This was an innovative session, helping us explore some of the challenges we face and how we can take a different perspective on our role. We also had the opportunity to think about our own behaviour and preferred styles, including where we may need to flex our default approach to get better results.”  –Housing Association



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CEPSM Training

We conduct a wide variety of marketing and communications training in various formats, including public workshops, custom in-house workshops at your location, the MARCOM Annual Conference; and a university-accredited certificate in public sector and non-profit marketing.

CEPSM public training can also be customized to your needs and delivered internally. Contact us to learn more.