Webinar On Demand: Branding for Associations – why it has become invaluable
We live in a very competitive world. Members and clients are becoming more demanding and associations must work harder to secure their fundamental relationships. Building distinctive relationships with your clients’ members as well as your stakeholders is what branding is about. The brand is the marketer’s most advanced emotional tool. It combines and reinforces the functional and emotional benefits of your programs, products and services. A good brand facilitates recognition, makes a promise and delivers satisfaction.
Presenter: Jim Mintz, CEPSM
What You Will Learn:
- How branding works
- Key issues and challenges of branding in an association
- Best practices in branding
- Benefits and positive impacts of adopting a branding approach
- How to build and implement your association brand
Following payment you will automatically receive a PDF of the slides. Once we process your invoice, we’ll send you a link to the live Webinar that you can watch at your convenience.
We conduct a wide variety of marketing and communications training in various formats, including public workshops, custom in-house workshops at your location, the MARCOM Annual Conference; and a university-accredited certificate in public sector and non-profit marketing.
CEPSM public training can also be customized to your needs and delivered internally. Contact us to learn more.