2-Day Workshop – Strategic Social Media Engagement for Government Organizations (November 28-29, 2019)

Goal of the Workshop

To provide practical guidance and a strategic framework for anyone that has been tasked with the development of a social media strategy for their public sector organization or initiative.


The modern era of social media and subsequent democratization of content has had a major impact on how public sector institutions communicate and engage with their audiences. The world of one-way communication, of one source to many readers, viewers or listeners – has changed into a multi-faceted communications universe, where niche-audience customization and increased relevancy have been made possible. To take advantage of the opportunities and deal with the challenges presented by this new universe, organizations need to go beyond tactics and employ a strategic approach to their engagement on digital channels. Actions need to take place that go far beyond merely opening up a few social accounts and/or hiring a community manager. As organizations mature in their approach to digital, specific resources are being assigned to content strategy, data analytics, channel strategy, technology and overarching social business strategy. Organizational leaders need to realize that the true foundation beneath all the tools is a powerful paradigm shift, led by a citizen culture that embraces and expects participation, collaboration and transparency.

What will you learn?

  • The most recent statistics in the digital space at a global and national level
  • The key digital trends that are taking place right now to which you need to adapt to
  • How public sector organizational structures are adapting to digital
  • How to develop goals and objectives that are aligned with your organizational strategy
  • How to monitor and analyze social data for better business intelligence gathering
  • A process for formulating strategies and tactics based on your actual reality
  • The key components of a social media strategy document
  • How to reach specific niche online target audiences
  • How to identify influential online content creators in your industry
  • How to drastically build up your web presence/digital footprint beyond basic SEO
  • How to effectively change organizational structures to better support digital
  • How to develop and roll out internal employee engagement guidelines, terms of use and interaction protocols
  • How to better manage risks posed by the digital channel
  • How to improve the efficiency of your internal processes by using collaborative tools
  • How to measure performance of your specific digital engagement activities

What will you take away?

  • PDF copy of the Strategic Social Media Engagement Workbook
  • PDF copy of the Strategic Social Media Engagement Presentation
  • Official Certificate of Completion

What people have said about Mike’s workshops:

 “Mike doesn’t just help you dip your toes into the vast ocean of valuable information on the Web – he makes you want to jump in, play around and get as involved as possible to get the best ROI for your time and efforts. His simple approach to demystifying digital trends walks you through the best way to set yourself up to use the Web to your advantage, personally and professionally. My takeaways: information, tools, hints and inspiration. Thanks, Mike!”  Tresa Labaj, Change Agent, Work in Progress

“Mike was clear, articulate, interesting, and really conveyed a sound knowledge of the subject matter. Individuals have approached me and sent me emails with high praise for Mike and the session and the volume and quality information that they were able to take away from it. This is my second session with Mike and I am continually impressed with his knowledge and how he keeps up with all of the latest trends and information all the while maintaining the importance of the human contact.”  Susan Butson-Lewis, Senior Manager, Business Development, Ontario Ministry of Revenue

“Mike delivered an information-rich, relevant and lively presentation to senior managers about social media and the link to strategic planning. His expertise helped deliver a balanced message about the benefits and risks of social media in the public sector. The presentation was extremely well received and the knowledge he shared is being put to good use. Highly recommend”. Debbie MacKenzie, Deputy Chief Electoral Officer at Elections Manitoba

 “Mike is the guru of all things social media but absolutely not an aloof expert. He is extremely passionate and so truly believes in what he teaches that he not only imparts knowledge but motivates you to succeed. He’s been a great inspiration to me as I’ve gone from SM newbie to having the ability to implement a full social media plan for my association in just six months. Mike has led me every step of the way and has never been too busy to offer assistance and advice. He is a fabulous teacher and a terrific resource.” Angie D’Aoust, Director of Communications, Canadian Association of Speech-Language Pathologists and Audiologists

“I recently attended a Strategic Social Media Engagement for Governments session and was blown away! Mike knows his stuff and imparts it in an effective, passionate, interesting and soap box free manner. Not only will I be able to use what I learned here at work but it will be invaluable in my volunteer life as well. AWESOME!” Sean Dionne, Senior Program Specialist, Business Development, Ontario Ministry of Revenue

“First and foremost, thank you for sharing your wealth of knowledge with us. I am sure that it was just the tip of the iceberg of what you could have brought to the session. I can honestly say that I’ve learned a tremendous amount of information and still have much more to explore in the social media world. It’s been a real eye-opener for me. Your training will help enrich my knowledge and put me on the right track to become more efficient with the tools provided”. Guylaine Mallet, Regional Advisor, External Communications, Réseau de santé Vitalité

“Mike has presented twice to executive-level and management-level groups here at Infoway. He is a dynamic, personable and engaging speaker who thinks on his feet to build a presentation that he takes the time and trouble to customize so that it’s relevant to his audience. He even took a survey of our groups here prior to the presentations, to get a sense of pain points, interests, etc. He is very knowledgeable about social media in Canada, particularly for non-profit and government organizations. He combines background knowledge with some hands-on examples if that’s what’s indicated. I can’t recommend him highly enough”. Nicole Filiatrault, Marketing, Communications, and Media Executive

Detailed Agenda

Price: $1,275.00

Price: $1,275.00

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Instructor Information

  • Mike Kujawski

    Mike Kujawski is the Managing Partner of CEPSM.ca, where he currently acts as a senior consultant, trainer and professional speaker for major government, non-profit, and association clients in Canada and… Read full bio

Session Information

8:45AM - 4:00PM
343 Preston Street, Ottawa, ON, Canada

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