2-Day Workshop – Strategic Social Media Engagement for Government Organizations (Nov 29-30, 2018) – SOLD OUT

*Please note that this workshop is now SOLD OUT (i.e. at max capacity). We invite you to register for the next available date, which is currently set for March 5-6, 2019. Alternatively, if you would like this workshop delivered at your location, please call us at 343.291.1131 or send an email directly to Mike Kujawski (mikekujawski@cepsm.ca).

Goal of the Workshop

To provide practical guidance and a strategic framework for anyone that has been tasked with the development of a social media strategy for their public sector organization or initiative.

Overview

The modern era of social media and subsequent democratization of content has had a major impact on how public sector institutions communicate and engage with their audiences. The world of one-way communication, of one source to many readers, viewers or listeners – has changed into a multi-faceted communications universe, where niche-audience customization and increased relevancy have been made possible. To take advantage of the opportunities and deal with the challenges presented by this new universe, organizations need to go beyond tactics and employ a strategic approach to their engagement on digital channels. Actions need to take place that go far beyond merely opening up a few social accounts and/or hiring a community manager. As organizations mature in their approach to digital, specific resources are being assigned to content strategy, data analytics, channel strategy, technology and overarching social business strategy. Organizational leaders need to realize that the true foundation beneath all the tools is a powerful paradigm shift, led by a citizen culture that embraces and expects participation, collaboration and transparency.

What will you learn?

  • The most recent statistics in the digital space at a global and national level
  • The key digital trends that are taking place right now to which you need to adapt to
  • How public sector organizational structures are adapting to digital
  • How to develop goals and objectives that are aligned with your organizational strategy
  • How to monitor and analyze social data for better business intelligence gathering
  • A process for formulating strategies and tactics based on your actual reality
  • The key components of a social media strategy document
  • How to reach specific niche online target audiences
  • How to identify influential online content creators in your industry
  • How to drastically build up your web presence/digital footprint beyond basic SEO
  • How to effectively change organizational structures to better support digital
  • How to develop and roll out internal employee engagement guidelines, terms of use and interaction protocols
  • How to better manage risks posed by the digital channel
  • How to improve the efficiency of your internal processes by using collaborative tools
  • How to measure performance of your specific digital engagement activities

What will you take away?

  • PDF copy of the Strategic Social Media Engagement Workbook
  • PDF copy of the Strategic Social Media Engagement Presentation

What people have said about Mike’s workshops:

Mike doesn’t just help you dip your toes into the vast ocean of valuable information on the Web – he makes you want to jump in, play around and get as involved as possible to get the best ROI for your time and efforts. His simple approach to demystifying Web 2.0 walks you through the best way to set yourself up to use the Web to your advantage, personally and professionally. My takeaways: information, tools, hints and inspiration. Thanks, Mike!”  Tresa Labaj, Change Agent, Werk in Progress

Mike was clear, articulate, interesting, and really conveyed a sound knowledge of the subject matter. Individuals have approached me and sent me emails with high praise for Mike and the session and the volume and quality information that they were able to take away from it. This is my second session with Mike and I am continually impressed with his knowledge and how he keeps up with all of the latest trends and information all the while maintaining the importance of the human contact.”  Susan Butson-Lewis, Senior Manager, Business Development, Ontario Ministry of Revenue

Mike is the guru of all things social media but absolutely not an aloof expert. He is extremely passionate and so truly believes in what he teaches that he not only imparts knowledge but motivates you to succeed. He’s been a great inspiration to me as I’ve gone from SM newbie to having the ability to implement a full social media plan for my association in just six months. Mike has led me every step of the way and has never been too busy to offer assistance and advice. He is a fabulous teacher and a terrific resource.” Angie D’Aoust, Director of Communications, Canadian Association of Speech-Language Pathologists and Audiologists

I recently attended a full day Strategic Social Media Engagement for Governments session and was blown away! Mike knows his stuff and imparts it in an effective, passionate, interesting and soap box free manner. Not only will I be able to use what I learned here at work but it will be invaluable in my volunteer life as well. AWESOME!” Sean Dionne, Senior Program Specialist, Business Development, Ontario Ministry of Revenue

Detailed Agenda

Price: $1,275.00

Price: $1,275.00

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Instructor Information

  • Mike Kujawski

    Mike Kujawski is the Managing Partner of CEPSM.ca, where he currently acts as a senior consultant, trainer and professional speaker for major government, non-profit, and association clients in Canada and… Read full bio

Session Information

START:
END:
TIME:
8:45AM - 4:00PM
LOCATION:
343 Preston Street, Ottawa, ON, Canada

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