1-Day Workshop – Introduction to Social Marketing Planning for Attitude and Behaviour Change (May 29, 2019)

Why Should You Attend?

Awareness.  Are you getting tired of hearing that word? If you want to move your marketing efforts beyond merely public education and awareness campaigns and into the realm of action-oriented behaviour change then this workshop is for you.

It is a well known fact that awareness alone does not lead people to change their attitudes or behaviours. If you want a target audience to adopt a specific lifestyle or support your program or cause, you have to go beyond making people “aware” and start using components of behavioural psychology and strategic social marketing (not to be confused with social media marketing) to stimulate attitude and behaviour change. In this tough economy it’s important to ensure maximum impact for your marketing and communication dollars. Our Social Marketing Workbook (included) will guide you through the process for creating your own customized social marketing action plan for your organization. This workshop has been designed for public sector and non-profit organizations involved in communications and outreach strategies. It will be very relevant to those responsible for efforts focused on influencing attitudes and behaviours to improve health, prevent injuries, protect the environment, prepare citizens for emergencies, convince youth to stay in school, and a multitude of today’s critical issues. This workshop will also be of interest to those who are looking to acquire value-added skills to improve their expertise in strategic, results-based marketing and communications planning.

What Will You Learn?

By attending this workshop, you will save countless hours of planning time and learn proven techniques for launching a successful campaign to change attitudes and behaviours. You will learn:

  • How to use a step-by-step structured approach to prepare a social marketing plan that is actionable, has maximum impact, and leads to successful implementation;
  • How to present and “sell” your social marketing strategy to management;
  • How to implement a social marketing program on a very tight budget;
  • How to monitor and evaluate your inputs/outputs, outcomes and impacts;
  • How social marketing gives you a single approach: for mobilizing communities; influencing the media; activating key stakeholders; and building strategic alliances with business.

Price: $595.00

Price: $595.00

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Instructor Information

  • Jim Mintz

    Jim Mintz is a Managing Partner and Senior Consultant at the Centre of Excellence for Public Sector Marketing where he presently works with several public sector and nonprofit clients. He… Read full bio

Session Information

8:45AM - 4:00PM
343 Preston Street, Ottawa, ON, Canada

Custom Training

CEPSM public training can be customized to your needs and delivered internally. Contact us to learn more.

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CEPSM Training

We conduct a wide variety of marketing and communications training in various formats, including public workshops, custom in-house workshops at your location, the MARCOM Annual Conference; and a university-accredited certificate in public sector and non-profit marketing.

CEPSM public training can also be customized to your needs and delivered internally. Contact us to learn more.