Posts Tagged ‘strategy’

Branding for Dollars

Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact on how people perceive your efforts and respond to your “ask”. Your brand is not just a logo – it is what people think of you – your reputation. A lot […]

Strategy is doing the right things. Tactics is doing things right.

One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations think marketing and immediately think tactics. But tactics without a strategy is a recipe for failure.  “Great tactics will win you a battle, but great strategy is what wins you the […]