Posts Tagged ‘sponsorship’

When it Comes to Sponsorship, Strike While The Fire Is Hot

I have just finished doing some work for a nutrition association and I think they are in a good place right now. Nutrition is at the top of people’s minds these days, especially with the new Canada Food Guide coming out. Companies are vying to have their food group included in the Guide and have […]

Are You Responding to Corporate Marketing Priorities?

The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that we recognize this evolution in marketing and build more meaningful partnerships that address corporate objectives head-on. From what I’ve read recently, the following marketing priorities will be occupying the minds of […]

The Downside of the Re-Naming of the Air Canada Centre

On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the formerly named Air Canada Centre (ACC). The deal speaks volumes about the importance of connecting with existing or potential customers on their turf and legitimizes sponsorship as a vehicle to get […]

Branding for Dollars

Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact on how people perceive your efforts and respond to your “ask”. Your brand is not just a logo – it is what people think of you – your reputation. A lot […]

Let Companies Show their Support for Vimy Ridge

There has been much controversy this past week on the appropriateness of corporate sponsorship to support the construction and operation of a Visitor Education Centre at Vimy Ridge in France. First, some context with some help from Wikipedia: The Battle of Vimy Ridge was a military engagement fought in the Nord-Pas-de-Calais region of France, during the […]

Factors Affecting the Value of Naming Rights in Canada

I was speaking to a City Council in a major Canadian municipality recently about their sponsorship program. One Councilor asked if there were examples of what naming rights sold for in other towns and cities. My response was that it’s difficult to compare one municipality to another because there are so many factors that must […]