Posts Tagged ‘revenue generation’

Are You Responding to Corporate Marketing Priorities?

The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that we recognize this evolution in marketing and build more meaningful partnerships that address corporate objectives head-on. From what I’ve read recently, the following marketing priorities will be occupying the minds of […]

Naming Rights Need to be a Good Fit to Stick

Naming rights for municipal facilities are increasing significantly across the country. While it’s important to generate much-needed revenue, municipalities also need to consider the impact that the “fit” plays in community support for naming rights initiatives. Any new naming opportunity should: be easy to remember; be easy to say in a sentence; have some inherent […]