Posts Tagged ‘public sector’

The murky waters of government employment and political neutrality

The Government of Canada has a generally well-written Values and Ethics Code, which public servants must abide by. With every passing year, a particular element of this Code has become increasingly challenging to explain with absolute clarity and even more challenging to enforce, save for the most obvious cases.  I’m referring specifically to: Section 1 – Respect for democracy […]

MARCOM 2018 Program Update

Don’t miss the only opportunity you’ll have to attend MARCOM Annual Conference, in the heart of downtown Ottawa at the Shaw Centre, on June 6 & 7, 2018.  The program is developed exclusively for those working in nonprofit and public sector marketing and communications environments. Download your own copy of the brochure and don’t forget […]

What I hope to see in Public Sector and Non-Profit Marketing in 2018

Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these are the areas that I personally would like to see addressed. Many of the topics in this blog were covered in some of my 2017 blogs. Marketing must  be an essential […]

A Prelude to Public Sector Social Media 2017

To kick off another proud year of our marketing partnership with the Conference Board of Canada’s “Public Sector Social Media 2017”, I had the distinct pleasure of representing the Centre of Excellence for Public Sector Marketing and interviewing Dr. Satyamoorthy Kabilan, or “Kabi” as he is fondly referred to.  True to his very busy schedule, […]

How the Role of Marketing Needs to Change to Thrive in the Nonprofit and Public Sectors

In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever comes out.  There was never any real accountability for driving results for the organisation. Senior executives didn’t understand marketing’s role, nor how it was tied to its organization’s visibility in the […]

Strategy is doing the right things. Tactics is doing things right.

One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations think marketing and immediately think tactics. But tactics without a strategy is a recipe for failure.  “Great tactics will win you a battle, but great strategy is what wins you the […]