Posts Tagged ‘municipal forum’

Naming Rights Need to be a Good Fit to Stick

Naming rights for municipal facilities are increasing significantly across the country. While it’s important to generate much-needed revenue, municipalities also need to consider the impact that the “fit” plays in community support for naming rights initiatives. Any new naming opportunity should: be easy to remember; be easy to say in a sentence; have some inherent […]

Factors Affecting the Value of Naming Rights in Canada

I was speaking to a City Council in a major Canadian municipality recently about their sponsorship program. One Councilor asked if there were examples of what naming rights sold for in other towns and cities. My response was that it’s difficult to compare one municipality to another because there are so many factors that must […]