Posts Tagged ‘marketing’

Strategy is doing the right things. Tactics is doing things right.

One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations think marketing and immediately think tactics. But tactics without a strategy is a recipe for failure.  “Great tactics will win you a battle, but great strategy is what wins you the […]

What Marketers Need to Know About Generation Z

Many readers of my blog are developing marketing initiatives aimed at youth, especially adolescents. If you thought that understanding and marketing to millennials was a big challenge, wait until you have to market to Generation Z

Over the past few years, marketers across all industries and categories have been obsessed with millennials — how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to [...]

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10 Tips for Changing People’s Behaviours through Social Marketing

 

Do not assume that presenting important and compelling facts or information will change people attitudes and/or behaviour

The field of social marketing has demonstrated that people are not always logical, rational, or driven by coherent internal motivations. A host of factors influence people’s actions, and knowledge of facts are just one of those factors.

Do not go for big changes initially start small and build

Social Marketers need to break down big changes into bite-sized chunks for people. Start with [...]

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See Who’s Speaking at MARCOM 2016

We’re proud to share an incredible line-up for MARCOM Annual Forum 2016. And we’re not done yet!  Enjoy our Preliminary Brochure and share it with others who are responsible for marketing and communications for your organization. Check for updates at https://www.marcom.ca and connect with us on Twitter @marcomforum

MARCOM Annual Forum Call for Speakers

As Director of MARCOM Annual Forum, it’s always an exciting time to go out to marketing and communications professionals who are “in the trenches” and working in this fast-paced field. MARCOM Annual Forum is the place we congregate annually to share our future vision, what works, what we learned and we have the opportunity to […]