Posts Tagged ‘marketing’

Advertising Industry… from Creatives to Engineers and Data Scientists

There was a time, which I remember early in my career, where many people, especially business graduates were fascinated by the advertising business, it probably began when sellers of consumer products and their ad agencies controlled the contents of the radio programming and later TV programming to which people listened. New Yorker critic Ken Auletta […]

MARCOM 2018 Program Update

Don’t miss the only opportunity you’ll have to attend MARCOM Annual Conference, in the heart of downtown Ottawa at the Shaw Centre, on June 6 & 7, 2018.  The program is developed exclusively for those working in nonprofit and public sector marketing and communications environments. Download your own copy of the brochure and don’t forget […]

MARCOM 2018 Update

CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help you to plan your time. Register by April 23rd to enjoy Early Bird Savings.  This professional development opportunity is for nonprofit and public sector marketers and communicators. Follow @MARCOMconf and join […]

What I hope to see in Public Sector and Non-Profit Marketing in 2018

Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these are the areas that I personally would like to see addressed. Many of the topics in this blog were covered in some of my 2017 blogs. Marketing must  be an essential […]

A Prelude to Public Sector Social Media 2017

To kick off another proud year of our marketing partnership with the Conference Board of Canada’s “Public Sector Social Media 2017”, I had the distinct pleasure of representing the Centre of Excellence for Public Sector Marketing and interviewing Dr. Satyamoorthy Kabilan, or “Kabi” as he is fondly referred to.  True to his very busy schedule, […]

All You Have is 8 Seconds

According to experts, we now have 8 seconds to keep people’s attention span says Brian Thwaits, Brain Trainer, who delivered the Closing Keynote at MARCOM’s 19th annual conference on May 30-31, 2017 in Ottawa. MARCOM Annual Conference is produced by the Centre of Excellence for Public Sector Marketing as a means of helping to advance marketing and communications in […]

The bots are coming! Are you ready?

On May 30-31 we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I’d share a few notes from my handout. Working Definitions (sometimes used interchangeably) Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do […]

Branding for Dollars

Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact on how people perceive your efforts and respond to your “ask”. Your brand is not just a logo – it is what people think of you – your reputation. A lot […]

A List of Digital, Tech, and Media Trend Reports for 2017

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning my field of digital marketing, communications and the global impact of disruptive technology. I typically like to read through as many of them as I can, pull out key themes […]

How the Role of Marketing Needs to Change to Thrive in the Nonprofit and Public Sectors

In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever comes out.  There was never any real accountability for driving results for the organisation. Senior executives didn’t understand marketing’s role, nor how it was tied to its organization’s visibility in the […]