Posts Tagged ‘jimmintz’

Brand Activism…Big Opportunity for Non-Profits

Well, here it comes. Brand activism – the breakthrough concept in marketing management.  This is clearly going to be a big opportunity for nonprofits and governments with major causes that are looking to partner with the private sector.

Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.”  We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning is the name of the game in brand marketing. (more…)

Strategy is doing the right things. Tactics is doing things right.

One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations think marketing and immediately think tactics. But tactics without a strategy is a recipe for failure.  “Great tactics will win you a battle, but great strategy is what wins you the […]

The Next Big Thing – Influencer Marketing

The world of marketing is changing at a rapid pace and a number of changes are taking place on how best to reach, persuade and influence people to buy your product, program, service or social cause.

The next big thing and you will hear about it often is influencer marketing. What is happening is that there is a big shift going on as people  are now looking at each other  to inform their decisions. Instead of looking at companies or organizations [...]

more

What Marketers Need to Know About Generation Z

Many readers of my blog are developing marketing initiatives aimed at youth, especially adolescents. If you thought that understanding and marketing to millennials was a big challenge, wait until you have to market to Generation Z

Over the past few years, marketers across all industries and categories have been obsessed with millennials — how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to [...]

more

10 Tips for Changing People’s Behaviours through Social Marketing

 

Do not assume that presenting important and compelling facts or information will change people attitudes and/or behaviour

The field of social marketing has demonstrated that people are not always logical, rational, or driven by coherent internal motivations. A host of factors influence people’s actions, and knowledge of facts are just one of those factors.

Do not go for big changes initially start small and build

Social Marketers need to break down big changes into bite-sized chunks for people. Start with [...]

more