Posts Tagged ‘jim mintz’

Jim Mintz | 1945-2019

We’d like to thank everyone for the tremendous outpouring of support during this difficult time. On April 14th, 2019 we lost an incredible colleague, friend, and social marketing / behaviour change pioneer. Thank you, Jim Mintz, for your tireless contribution to improving society and the lives of others. Jim’s obituary can be found here

Compilation of Social Marketing Evidence of Effectiveness

I thought my audience involved with social marketing would be interested in the following list of key evidence citations for Social Marketing (behaviour change) which was compiled with the Support of the International Social Marketing Association (ISMA) and all its affiliated national and regional associations around the world. (e.g Social Marketing Association of North America -SMANA) . This […]

Demarketing: The Next Wave in Marketing

In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the idea that marketing was about more than goods and services, it was about places, people and ideas. Instead of simply focusing on soap, toothbrushes and televisions, they wanted to expand marketing […]

Should Government be Run Like a Business?

As I pointed out in my post a few years ago, one of the big questions discussed in the public sector, is should the government be run like a business? In addition, we have seen many examples of business people running for office suggesting that they can improve government by running it like a business. […]

Buyer Beware when hiring a Social Marketing Behaviour Change Consultant

One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid in Social Marketing (Behaviour Change) In the blog, I discuss the many mistakes I see organizations make when trying to develop and/or implement a social marketing behaviour change strategy. As a managing […]

Marketing Trends and Tips for 2017

Every year I try to get a handle on the trends for the coming year. I reviewed several key online articles and bloggers to gather the hot trends for 2017, as well as marketing tips that will help public sector and non-profit marketers make better marketing decisions in the coming year So here is a […]

Welcome to the Social Marketing Association of North America

Over the past year, social marketers from Canada and the U.S. have been organizing the Social Marketing Association of North America (SMANA). Yes, the time has come for a membership organization serving the professional needs of social marketers in Canada, the United States, Mexico, and the Caribbean/Central America! SMANA is a professional membership organization, like […]

Importance of Upstream Social Marketing

Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing’s real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides “problem people” if we are to solve major social problems. Alan R. Andreasen- Georgetown University-  Social Marketing in the 21st Century

Since social marketing emerged [...]

more