Posts Tagged ‘government’

Communicating change and tech disruption to citizens

A few months ago, I delivered a talk at the 2018 FWD50 Conference on the topic of “Communicating Change and Tech Disruption to Citizens”. The official description was as follows: “Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard […]

MARCOM 2018 Program Update

Don’t miss the only opportunity you’ll have to attend MARCOM Annual Conference, in the heart of downtown Ottawa at the Shaw Centre, on June 6 & 7, 2018.  The program is developed exclusively for those working in nonprofit and public sector marketing and communications environments. Download your own copy of the brochure and don’t forget […]

MARCOM 2018 Update

CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help you to plan your time. Register by April 23rd to enjoy Early Bird Savings.  This professional development opportunity is for nonprofit and public sector marketers and communicators. Follow @MARCOMconf and join […]

One week, two excellent events: #CBoCSocial and #FWD50

This post features my key takeaways and notes from two events I attended in November, here in Ottawa. 1. Public Sector Social Media (#CB0CSocial) –“Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” 2. Forward 50 (#FWD50) – “A three-day conversation on digital transformation held in Canada’s capital city, bringing […]

Should Government be Run Like a Business?

As I pointed out in my post a few years ago, one of the big questions discussed in the public sector, is should the government be run like a business? In addition, we have seen many examples of business people running for office suggesting that they can improve government by running it like a business. […]

How the Role of Marketing Needs to Change to Thrive in the Nonprofit and Public Sectors

In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever comes out.  There was never any real accountability for driving results for the organisation. Senior executives didn’t understand marketing’s role, nor how it was tied to its organization’s visibility in the […]

Strategy is doing the right things. Tactics is doing things right.

One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations think marketing and immediately think tactics. But tactics without a strategy is a recipe for failure.  “Great tactics will win you a battle, but great strategy is what wins you the […]

MARCOM Annual Forum Call for Speakers

As Director of MARCOM Annual Forum, it’s always an exciting time to go out to marketing and communications professionals who are “in the trenches” and working in this fast-paced field. MARCOM Annual Forum is the place we congregate annually to share our future vision, what works, what we learned and we have the opportunity to […]