Posts Tagged ‘cepsm’

A Valuation is Good Business

I was once in negotiations with a potential Naming Right sponsor. I had completed a formal Valuation, so I knew what the opportunity was worth.  The amount of money the sponsor had offered was significantly below what the Valuation indicated. So, I asked “How did you come up with that figure? He responded that the […]

MARCOM 2018 Program Update

Don’t miss the only opportunity you’ll have to attend MARCOM Annual Conference, in the heart of downtown Ottawa at the Shaw Centre, on June 6 & 7, 2018.  The program is developed exclusively for those working in nonprofit and public sector marketing and communications environments. Download your own copy of the brochure and don’t forget […]

Global Internet Statistics for 2018

As originally posted February 20, 2018 by Mike Kujawski on mikekujawski.ca It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.  […]

MARCOM 2018 Update

CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help you to plan your time. Register by April 23rd to enjoy Early Bird Savings.  This professional development opportunity is for nonprofit and public sector marketers and communicators. Follow @MARCOMconf and join […]

Are You Responding to Corporate Marketing Priorities?

The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that we recognize this evolution in marketing and build more meaningful partnerships that address corporate objectives head-on. From what I’ve read recently, the following marketing priorities will be occupying the minds of […]

Why Sponsorship Valuations Inspire CONFIDENCE

I get asked a lot why sponsor valuations are so important. In one word, CONFIDENCE. In fact, most people who take my workshop tell me that it is the #1 benefit of having a formal, trusted valuation process. A properly valuated property gives you confidence when you walk in to meet with a prospect, your […]

The Downside of the Re-Naming of the Air Canada Centre

On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the formerly named Air Canada Centre (ACC). The deal speaks volumes about the importance of connecting with existing or potential customers on their turf and legitimizes sponsorship as a vehicle to get […]

Why the Canadian Digital Service is a Major Milestone for Canada

Over the course of the past two decades, there have been numerous initiatives/movements relating to the Government of Canada and the digital space. I can see why it’s hard for people to get excited about yet another one. However, having worked as a management consultant (specializing in the digital channel) with nearly every federal department, I’m […]

CEPSM In the News on Naming Rights

The Globe and Mail is reporting on the subject of naming rights in a series of 10 articles and managing partner, Bernie Colterman, has provided his perspective. How to maintain a legacy? Brand your buildings in perpetuity, all across Canada Perpetuity agreements are more common in commemorative namings where a sponsor or donor is recognized […]

Brand Activism…Big Opportunity for Non-Profits

Well, here it comes. Brand activism – the breakthrough concept in marketing management.  This is clearly going to be a big opportunity for nonprofits and governments with major causes that are looking to partner with the private sector.

Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.”  We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning is the name of the game in brand marketing. (more…)