Posts Tagged ‘#behaviourchange’

How smart speakers and voice assistants are changing the game

It’s been six months now since I equipped my home with three Google Home Mini devices (one on each floor). As an audiophile, my reason for getting them was definitely not for use as speakers to play music (I have proper speakers for that), but rather as a test to see how far artificial intelligence (AI) […]

10 Tips for Changing People’s Behaviours through Social Marketing

 

Do not assume that presenting important and compelling facts or information will change people attitudes and/or behaviour

The field of social marketing has demonstrated that people are not always logical, rational, or driven by coherent internal motivations. A host of factors influence people’s actions, and knowledge of facts are just one of those factors.

Do not go for big changes initially start small and build

Social Marketers need to break down big changes into bite-sized chunks for people. Start with [...]

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