Jim Mintz

Jim Mintz is a Managing Partner and Senior Consultant at the Centre of Excellence for Public Sector Marketing where he presently works with several public sector and nonprofit clients. He was Program Director of the Professional Certificate in Public Sector and Non-Profit Marketing at the Sprott School of Business at Carleton University and previously lectured for many years at Sprott in his speciality areas of marketing communications and non-profit/public sector marketing.

Jim has lectured non-profit and public-sector marketing at the University of South Florida, College of Public Health (Tampa). He was formerly Adjunct Professor of Marketing in the School of Management at the University of Ottawa where he taught promotional management (marketing communications) and consumer behaviour at both undergraduate and graduate levels (MBA). He served on the External Advisory Council for the School of Public Health, at the University of Alberta. He also served on the Treasury Board Secretariat Committee responsible for the development of the Federal Government Communications Policy. In November 2014, he was elected to the Board of Directors of the Canadian Public Health Association to serve a two-year term 2015-2017. Jim is a founding member of the International Social Marketing Association and is on the board of directors of the newly created Social Marketing Association of North America (SMANA), a professional membership organization, serving the professional needs of social marketers in Canada, Central America, the Caribbean, and the United States.

Jim was formerly the Director of Marketing and Corporate Communications at Health Canada. His responsibilities included directing marketing and communications campaigns in several health areas. He was also responsible for all marketing communications (advertising), strategic alliances and partnerships in the marketing area, publishing, exhibits, audio-visual, and web services for both mainstream and aboriginal audiences and led the development of the development of the Canadian Health Network. He also oversaw the development of a bilingual online e-learning social marketing tool.

Jim served on the Professional Chapters Council of the American Marketing Association (AMA) International in Chicago and was President of the AMA Chapter in the National Capital Region. He also served on the editorial board of “Marketing News” and was Co-Chairman of “AMA Marketing Week. His team at Health Canada was awarded the AMA “Marketer of the Year Award”.