Jim Mintz is the Managing Partner of the Centre of Excellence for Public Sector Marketing. He is also Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at the Sprott School of Business at Carleton University. Jim previously lectured for many years at Sprott in his specialty areas of marketing communications and non-profit/public sector marketing. He also has lectured in the area of non-profit and public sector marketing at the University of South Florida, College of Public Health . He was formerly Adjunct Professor of Marketing in the School of Management at the University of Ottawa. He served on the External Advisory Council for the School of Public Health, at the University of Alberta. He was recently elected to the Board of Directors of the Canadian Public Health Association. Jim was formerly the Director of Marketing and Corporate Communications at Health Canada and held other senior level positions in government. Jim served on the Professional Chapters Council of the American Marketing Association International in Chicago and was President of the AMA Chapter in the Ottawa. He also served on the editorial board of “Marketing News” and was former Co-Chairman of “AMA Marketing Week. His team at Health Canada was awarded the AMA “Marketer of the Year Award”. He has a varied academic educational background in the fields of marketing, advertising and public administration. He has provided public sector marketing advice and consultation across Canada, the USA, Europe,Australia and Africa. Prior to joining the federal government he held marketing positions in the private sector, and crown corporations. He was Advertising Coordinator at Eaton’s (Montreal) and Manager, Advertising and Promotion at Canada Post Corporation (Retail Division). As well, his past experience includes working at a large advertising agency. Mr. Mintz is fluent in both English and French.