Social Marketing for Attitude and Behaviour Change

Social marketing (not to be confused with “social media marketing”) is a unique process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviours that benefit society. Using our tremendous national and international expertise in this area, we will develop a complete social marketing strategy and implementation plan for you, with an aim to influence not only knowledge and beliefs, but audience behaviour as well. We cover all areas of social marketing including, health, environment, ethics,  public safety and security, and a multitude of social issues dealing with children, youth, seniors and at-risk populations.

Our core capabilities include:

  • Social Marketing Strategy Development
  • Attitude and Behaviour Change Communications