Brand Strategy

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CEPSM has extensive experience developing brand strategies for a variety of government and non-profit organizations. In 2009 we published a comprehensive Guide to Branding in the Public and Non-Profit Sectors, which outlines key elements of the branding process in these sectors. Many organizations tend to confuse branding with merely the visual identity components (e.g. logos and colour schemes), however in reality branding is a crucial strategic tool that can guide decision making and position your organization accordingly within your industry. A key step involves the development of a strong unique value proposition, values, character and overarching vision and mission, which should be genuinely lived out by the people in your organization across all brand touch points.

Our core capabilities include:

  • Brand Auditing
  • Brand Research
  • Brand Framework Development
  • Brand Management