CEPSM Blog

MARCOM 2018 Update

CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help you to plan your time. Register by April 23rd to enjoy Early Bird Savings.  This professional development opportunity is for nonprofit and public sector marketers and communicators. Follow @MARCOMconf and join […]

Are You Responding to Corporate Marketing Priorities?

The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that we recognize this evolution in marketing and build more meaningful partnerships that address corporate objectives head-on. From what I’ve read recently, the following marketing priorities will be occupying the minds of […]

What I hope to see in Public Sector and Non-Profit Marketing in 2018

Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these are the areas that I personally would like to see addressed. Many of the topics in this blog were covered in some of my 2017 blogs. Marketing must  be an essential […]

Review of Marketing Trends for 2018

Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising media. This is the scenario for the coming year. First, it is important to note that we are living in interesting times where anyone can now create, distribute and consume an […]

One week, two excellent events: #CBoCSocial and #FWD50

This post features my key takeaways and notes from two events I attended in November, here in Ottawa. 1. Public Sector Social Media (#CB0CSocial) –“Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” 2. Forward 50 (#FWD50) – “A three-day conversation on digital transformation held in Canada’s capital city, bringing […]

Has Facebook just shot itself in the foot?

Introduction From time to time organizations involved in marketing communications shoot themselves in the foot. When scrutinized by government, they downplay the impact of their marketing and advertising, but to those responsible for managing marketing and advertising campaigns, they deliver quite a different message. Tobacco and Alcohol Industry For example, tobacco companies have long argued […]

Why Sponsorship Valuations Inspire CONFIDENCE

I get asked a lot why sponsor valuations are so important. In one word, CONFIDENCE. In fact, most people who take my workshop tell me that it is the #1 benefit of having a formal, trusted valuation process. A properly valuated property gives you the confidence when you walk in to meet with a prospect, […]

Demarketing: The Next Wave in Marketing

In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the idea that marketing was about more than goods and services, it was about places, people and ideas. Instead of simply focusing on soap, toothbrushes and televisions, they wanted to expand marketing […]

Sponsorship Self-Analysis Quiz

To determine if Sponsorship Boot Camp workshop, October 24 at the Grand Hotel and Suites Toronto is right for you, take the quiz below and see how many apply to your environment. My experience in sponsorship development is limited  Our organization is new to sponsorship and want to get it right the first time We’re not sure that […]

The Downside of the Re-Naming of the Air Canada Centre

On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the formerly named Air Canada Centre (ACC). The deal speaks volumes about the importance of connecting with existing or potential customers on their turf and legitimizes sponsorship as a vehicle to get […]

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