Archive for the ‘Uncategorized’ Category

Operational Transparency in Social (Behaviour Change) Health Marketing

Here’s a radical thought. What if all health-focused social marketing/behaviour change efforts by public sector organizations were required to show the strategy behind each campaign? I’m thinking of an actual “operational transparency” link at the bottom of any video, image, infographic, etc. This link would point to a downloadable folder that would have all the raw files, […]