Archive for the ‘Mike’s Blog’ Category

What You Can Do About “The Social Dilemma”

If you haven’t done so already, do yourself a favour and spend 96 minutes tonight watching “The Social Dilemma“. This is a decently put together Netflix documentary outlining, among other things, how and why the pendulum has swung too far in terms of citizen use of and addiction to social media, driven in large part […]

It takes a community to effectively spread evidence-based COVID-19 messaging

Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment is the tone being used to convey important COVID-19 information. Rather […]

COVID-19 Commercials – A united message or simply a lack of creativity?

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it. If the location once had people in it, it is now being shown as empty with some sombre piano music concurrently nourishing our auditory senses and […]

6 not-so-conventional tips for working from home

It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now. About 80% of my work time is spent in my […]

Joe Rogan, true crime, and the 2nd podcasting revolution

In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation. Since that time, I have listened to thousands of others, spanning a variety of industries and delivery formats (The Tim Ferris Show being one of my all-time favourites). I have discovered that what I personally love most […]

The murky waters of government employment and political neutrality

The Government of Canada has a generally well-written Values and Ethics Code, which public servants must abide by. With every passing year, a particular element of this Code has become increasingly challenging to explain with absolute clarity and even more challenging to enforce, save for the most obvious cases.  I’m referring specifically to: Section 1 – Respect for democracy […]

Misinformation vs. Disinformation vs. Mal-information

Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online.  This sort of engagement can very quickly lead to rough and murky waters, especially if an organization does not arm itself with proper ongoing situational awareness tools in order to differentiate between the bad actors who are […]

Jim Mintz | 1945-2019

We’d like to thank everyone for the tremendous outpouring of support during this difficult time. On April 14th, 2019 we lost an incredible colleague, friend, and social marketing / behaviour change pioneer. Thank you, Jim Mintz, for your tireless contribution to improving society and the lives of others. Jim’s obituary can be found here

International Government Communication Forum 2019 – Sharjah, UAE

A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was “behaviour change”. One of the conference highlights for me was participating on a panel with Dr Abdullah Al-Maghlouth, Director- General of the Centre for Government Communication in Saudi Arabia; and Sir Craig Oliver, Director […]

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the […]