Archive for the ‘Jim’s Blog’ Category
As I pointed out in my post a few years ago, one of the big questions discussed in the public sector, is should the government be run like a business? In addition, we have seen many examples of business people running for office suggesting that they can improve government by running it like a business. […]
One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid in Social Marketing (Behaviour Change) In the blog, I discuss the many mistakes I see organizations make when trying to develop and/or implement a social marketing behaviour change strategy. As a managing […]
Every year I try to get a handle on the trends for the coming year. I reviewed several key online articles and bloggers to gather the hot trends for 2017, as well as marketing tips that will help public sector and non-profit marketers make better marketing decisions in the coming year So here is a […]
Over the past year, social marketers from Canada and the U.S. have been organizing the Social Marketing Association of North America (SMANA). Yes, the time has come for a membership organization serving the professional needs of social marketers in Canada, the United States, Mexico, and the Caribbean/Central America! SMANA is a professional membership organization, like […]
One of the biggest and costliest mistakes many public sector organizations make is rolling out marketing communications tactics without a marketing strategy. Most organizations think marketing and immediately think tactics. But tactics without a strategy is a recipe for failure. “Great tactics will win you a battle, but great strategy is what wins you the […]
I normally write on marketing topics but I just can’t help myself from commenting on Conservative MP and party leadership contender Kellie Leitch who wants to have a conversation on Canadian values. Leitch who is a medical doctor has been insisting lately that we consider a values test for prospective immigrants.
Many have criticized her proposal by saying it is impractical, since no one person or group can define or determine Canadian values.
The key point to understanding Canadian values is [...]
The world of marketing is changing at a rapid pace and a number of changes are taking place on how best to reach, persuade and influence people to buy your product, program, service or social cause.
The next big thing and you will hear about it often is influencer marketing. What is happening is that there is a big shift going on as people are now looking at each other to inform their decisions. Instead of looking at companies or organizations [...]
The games of the XXXI Olympiad are just over. The two-week event featured amazing athletic feats, spectacular shows of teamwork, touching personal narratives, and inspiring examples of hard work paying off.
Broadcast and Social Media Coverage
With a diverse slate of 11,000 athletes, wall-to-wall coverage, live commentary, and the often jarring peek into the minds of viewers around the world that social media offers, the Olympics are truly one of the great broadcasting events
During the two weeks of the Olympics I [...]
Unique, one-of-a-kind, best-of-breed and on it goes. We see this type of marketing speak over and over in marketing materials. And let’s be honest, we’ve all used it at one time or another. When you’re writing about your own program product or service, it’s easy to fall into the habit of hype and hyperbole. It’s understandable. After all, ultimately you’re hoping your ad, pitch, brochure, email or website marketing copy will capture attention and get readers to do something. [...]
I am excited to officially announce the creation of the Social Marketing Association of North America (SMANA). SMANA is a professional membership organization, similar to regional associations in Europe and Australia and affiliated with the International Social Marketing Association (iSMA), but serving the professional needs of social marketers in Canada, Central America , the Caribbean, and the United States.
Over the last year a small group of social marketers and behavior change agents created SMANA’s value proposition, wrote the nonprofit bylaws [...]