Archive for the ‘Jim’s Blog’ Category

Compilation of Social Marketing Evidence of Effectiveness

I thought my audience involved with social marketing would be interested in the following list of key evidence citations for Social Marketing (behaviour change) which was compiled with the Support of the International Social Marketing Association (ISMA) and all its affiliated national and regional associations around the world. (e.g Social Marketing Association of North America -SMANA) . This […]

Brand Activism the Breakthrough Concept in Marketing Revisited

Last year I posted a blog on brand activism, the breakthrough concept in marketing management.  My position as a public sector and non-profit marketer was that this was clearly going to be a big opportunity for non-profits and governments with major causes who are looking to partner with the private sector. I also mentioned in my […]

Advertising Industry… from Creatives to Engineers and Data Scientists

There was a time, which I remember early in my career, where many people, especially business graduates were fascinated by the advertising business, it probably began when sellers of consumer products and their ad agencies controlled the contents of the radio programming and later TV programming to which people listened. New Yorker critic Ken Auletta […]

What I hope to see in Public Sector and Non-Profit Marketing in 2018

Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these are the areas that I personally would like to see addressed. Many of the topics in this blog were covered in some of my 2017 blogs. Marketing must  be an essential […]

Review of Marketing Trends for 2018

Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising media. This is the scenario for the coming year. First, it is important to note that we are living in interesting times where anyone can now create, distribute and consume an […]

Has Facebook just shot itself in the foot?

Introduction From time to time organizations involved in marketing communications shoot themselves in the foot. When scrutinized by government, they downplay the impact of their marketing and advertising, but to those responsible for managing marketing and advertising campaigns, they deliver quite a different message. Tobacco and Alcohol Industry For example, tobacco companies have long argued […]

Demarketing: The Next Wave in Marketing

In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the idea that marketing was about more than goods and services, it was about places, people and ideas. Instead of simply focusing on soap, toothbrushes and televisions, they wanted to expand marketing […]

Employer Branding: Putting Money in the “Trust Bank”

Introduction Many organizations spend a lot of time and energy building strong brands —but they often fall short when it comes to strengthening their employer reputation. “Employer branding” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. If organizations can’t attract, engage, and retain the […]

Brand Activism…Big Opportunity for Non-Profits

Well, here it comes. Brand activism – the breakthrough concept in marketing management.  This is clearly going to be a big opportunity for nonprofits and governments with major causes that are looking to partner with the private sector.

Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.”  We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning is the name of the game in brand marketing. (more…)

Happy 150th Birthday Canada! Let’s Celebrate!

July 1 marks Canada’s 150th anniversary. For those readers of my blog who are not from Canada, the historical moment we commemorate is Confederation when a number of politicians in 1867 signed a document that bound a loose collection of provinces controlled by the British Empire into a somewhat vague and discontented unity.

(more…)