CEPSM Blog

A Prelude to Public Sector Social Media 2017

To kick off another proud year of our marketing partnership with the Conference Board of Canada’s “Public Sector Social Media 2017”, I had the distinct pleasure of representing the Centre of Excellence for Public Sector Marketing and interviewing Dr. Satyamoorthy Kabilan, or “Kabi” as he is fondly referred to.  True to his very busy schedule, […]

Should Government be Run Like a Business?

As I pointed out in my post a few years ago, one of the big questions discussed in the public sector, is should the government be run like a business? In addition, we have seen many examples of business people running for office suggesting that they can improve government by running it like a business. […]

All You Have is 8 Seconds

According to experts, we now have 8 seconds to keep people’s attention span says Brian Thwaits, Brain Trainer, who delivered the Closing Keynote at MARCOM’s 19th annual conference on May 30-31, 2017 in Ottawa. MARCOM Annual Conference is produced by the Centre of Excellence for Public Sector Marketing as a means of helping to advance marketing and communications in […]

The bots are coming! Are you ready?

On May 30-31 we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I’d share a few notes from my handout. Working Definitions (sometimes used interchangeably) Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do […]

CEPSM April News

This month we are featuring our upcoming MARCOM Annual Conference, why Facebook’s new features are important and will set the course for the entire digital eco-system; and Branding for Dollars – the importance of aligning your brand with your value proposition – what do you promise your end-users? Enjoy Marketing Today: April Edition

New Facebook Features and Why They Matter

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team announce Facebook’s latest features and overall strategic focus. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. The gargantuan social network is about to hit 2 billion monthly users with hundreds of thousands of […]

Branding for Dollars

Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact on how people perceive your efforts and respond to your “ask”. Your brand is not just a logo – it is what people think of you – your reputation. A lot […]

How Long Does it Take to Secure a Sponsor?

This is a question I get asked all the time. The short answer is: as long as it takes for the prospect to decide they want to invest in your project, whether it be a program, an event sponsorship or a naming right. I have a Naming Right being approved for a municipality at the end of […]

Buyer Beware when hiring a Social Marketing Behaviour Change Consultant

One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid in Social Marketing (Behaviour Change) In the blog, I discuss the many mistakes I see organizations make when trying to develop and/or implement a social marketing behaviour change strategy. As a managing […]

A List of Digital, Tech, and Media Trend Reports for 2017

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning my field of digital marketing, communications and the global impact of disruptive technology. I typically like to read through as many of them as I can, pull out key themes […]