CEPSM Blog

How smart speakers and voice assistants are changing the game

It’s been six months now since I equipped my home with three Google Home Mini devices (one on each floor). As an audiophile, my reason for getting them was definitely not for use as speakers to play music (I have proper speakers for that), but rather as a test to see how far artificial intelligence (AI) […]

Time to stop pointing fingers at Facebook and take some responsibility ourselves.

As a consultant involved in the digital space for quite some time now, I have carefully observed the evolution of Facebook since its first year of operation. Since that time Mark Zuckerberg has taken the heat on numerous occasions for a variety of privacy-related issues. Remember Facebook Beacon and Facebook Lexicon? What usually follows is a hopeless attempt by some people to […]

MARCOM 2018 Program Update

Don’t miss the only opportunity you’ll have to attend MARCOM Annual Conference, in the heart of downtown Ottawa at the Shaw Centre, on June 6 & 7, 2018.  The program is developed exclusively for those working in nonprofit and public sector marketing and communications environments. Download your own copy of the brochure and don’t forget […]

Global Internet Statistics for 2018

As originally posted February 20, 2018 by Mike Kujawski on mikekujawski.ca It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.  […]

MARCOM 2018 Update

CEPSM’s MARCOM Annual Conference is taking place on June 6-7, 2018, at the Shaw Centre. Our preliminary Program and roster of Speakers will help you to plan your time. Register by April 23rd to enjoy Early Bird Savings.  This professional development opportunity is for nonprofit and public sector marketers and communicators. Follow @MARCOMconf and join […]

Are You Responding to Corporate Marketing Priorities?

The way companies market is changing and so are their priorities. As sponsorship professionals seeking support from the corporate sector, it is imperative that we recognize this evolution in marketing and build more meaningful partnerships that address corporate objectives head-on. From what I’ve read recently, the following marketing priorities will be occupying the minds of […]

What I hope to see in Public Sector and Non-Profit Marketing in 2018

Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these are the areas that I personally would like to see addressed. Many of the topics in this blog were covered in some of my 2017 blogs. Marketing must  be an essential […]

Review of Marketing Trends for 2018

Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising media. This is the scenario for the coming year. First, it is important to note that we are living in interesting times where anyone can now create, distribute and consume an […]

One week, two excellent events: #CBoCSocial and #FWD50

This post features my key takeaways and notes from two events I attended in November, here in Ottawa. 1. Public Sector Social Media (#CB0CSocial) –“Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” 2. Forward 50 (#FWD50) – “A three-day conversation on digital transformation held in Canada’s capital city, bringing […]

Has Facebook just shot itself in the foot?

Introduction From time to time organizations involved in marketing communications shoot themselves in the foot. When scrutinized by government, they downplay the impact of their marketing and advertising, but to those responsible for managing marketing and advertising campaigns, they deliver quite a different message. Tobacco and Alcohol Industry For example, tobacco companies have long argued […]

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