CEPSM Blog

How Long Does it Take to Secure a Sponsor?

This is a question I get asked all the time. The short answer is: as long as it takes for the prospect to decide they want to invest in your project, whether it be a program, an event sponsorship or a naming right. I have a Naming Right being approved for a municipality at the end of […]

Buyer Beware when hiring a Social Marketing Behaviour Change Consultant

One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid in Social Marketing (Behaviour Change) In the blog, I discuss the many mistakes I see organizations make when trying to develop and/or implement a social marketing behaviour change strategy. As a managing […]

A List of Digital, Tech, and Media Trend Reports for 2017

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning my field of digital marketing, communications and the global impact of disruptive technology. I typically like to read through as many of them as I can, pull out key themes […]

What Your Facebook “Likes” Can Reveal About You

I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski, who has developed a method to analyze people in minute detail based on their Facebook activity. He is currently a leading expert in psychometrics, a data-driven sub-branch of psychology. By now, most people are familiar with the term “big data“, therefore […]

Tips and Tricks for a Successful Facebook Live Broadcast

As Director of MARCOM Annual Conference, I have the pleasure of working with very talented suppliers. One of these important companies is Banfield who provides creative development and keeps us looking fresh. Banfield’s wide portfolio of expertise includes best practices for the video side of your marketing mix. The following was originally published by Jessica […]

Let Companies Show their Support for Vimy Ridge

There has been much controversy this past week on the appropriateness of corporate sponsorship to support the construction and operation of a Visitor Education Centre at Vimy Ridge in France. First, some context with some help from Wikipedia: The Battle of Vimy Ridge was a military engagement fought in the Nord-Pas-de-Calais region of France, during the […]

How the Role of Marketing Needs to Change to Thrive in the Nonprofit and Public Sectors

In the public sector and nonprofit communities, marketing has traditionally been viewed as a “money pit” where you constantly feed money, but nothing ever comes out.  There was never any real accountability for driving results for the organisation. Senior executives didn’t understand marketing’s role, nor how it was tied to its organization’s visibility in the […]

Marketing Trends and Tips for 2017

Every year I try to get a handle on the trends for the coming year. I reviewed several key online articles and bloggers to gather the hot trends for 2017, as well as marketing tips that will help public sector and non-profit marketers make better marketing decisions in the coming year So here is a […]

How not to contribute to fake news.

As I write this post, I’m waiting for a flight at Pearson International Airport reading through the incoming notifications on my mobile regarding the tragic Berlin Christmas Market lorry incident. At this point, a few deaths have already been confirmed, however judging by the verified images and videos coming from the location, there will surely be many more. There […]

Welcome to the Social Marketing Association of North America

Over the past year, social marketers from Canada and the U.S. have been organizing the Social Marketing Association of North America (SMANA). Yes, the time has come for a membership organization serving the professional needs of social marketers in Canada, the United States, Mexico, and the Caribbean/Central America! SMANA is a professional membership organization, like […]