CEPSM Blog

Jim Mintz | 1945-2019

We’d like to thank everyone for the tremendous outpouring of support during this difficult time. On April 14th, 2019 we lost an incredible colleague, friend, and social marketing / behaviour change pioneer. Thank you, Jim Mintz, for your tireless contribution to improving society and the lives of others. Jim’s obituary can be found here

International Government Communication Forum 2019 – Sharjah, UAE

A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was “behaviour change”. One of the conference highlights for me was participating on a panel with Dr Abdullah Al-Maghlouth, Director- General of the Centre for Government Communication in Saudi Arabia; and Sir Craig Oliver, Director […]

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the […]

A Valuation is Good Business

I was once in negotiations with a potential Naming Right sponsor. I had completed a formal Valuation, so I knew what the opportunity was worth.  The amount of money the sponsor had offered was significantly below what the Valuation indicated. So, I asked “How did you come up with that figure? He responded that the […]

Compilation of Social Marketing Evidence of Effectiveness

I thought my audience involved with social marketing would be interested in the following list of key evidence citations for Social Marketing (behaviour change) which was compiled with the Support of the International Social Marketing Association (ISMA) and all its affiliated national and regional associations around the world. (e.g Social Marketing Association of North America -SMANA) . This […]

When it Comes to Sponsorship, Strike While The Fire Is Hot

I have just finished doing some work for a nutrition association and I think they are in a good place right now. Nutrition is at the top of people’s minds these days, especially with the new Canada Food Guide coming out. Companies are vying to have their food group included in the Guide and have […]

Communicating change and tech disruption to citizens

A few months ago, I delivered a talk at the 2018 FWD50 Conference on the topic of “Communicating Change and Tech Disruption to Citizens”. The official description was as follows: “Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard […]

30 Tools and Tips to Speed Up Your Digital Workflow as a Government Communicator in 2018

Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus on overarching digital trends and strategy. I decided to provide an update to a practical deck I had developed a while back and add some new tools. I called it 30 Tools […]

Brand Activism the Breakthrough Concept in Marketing Revisited

Last year I posted a blog on brand activism, the breakthrough concept in marketing management.  My position as a public sector and non-profit marketer was that this was clearly going to be a big opportunity for non-profits and governments with major causes who are looking to partner with the private sector. I also mentioned in my […]

Advertising Industry… from Creatives to Engineers and Data Scientists

There was a time, which I remember early in my career, where many people, especially business graduates were fascinated by the advertising business, it probably began when sellers of consumer products and their ad agencies controlled the contents of the radio programming and later TV programming to which people listened. New Yorker critic Ken Auletta […]