WEBINAR: Taking a Marketing Approach to Government Relations and Advocacy

How to plan your advocacy program including identifying objectives, delivering messages, recruiting supporters and donors, public relations and linking advocacy with other marketing strategies.

There are 308 MPs, 112 Senators, 103 MPPs in Ontario and 125 MNAs in Quebec out there! How can an organization effectively reach them all? Building coalitions for your issues creates strength in numbers and in marketing your cause to government, demonstrating the value of your issue in relation to the government’s agenda is everything. This webinar will walk participants through the “how-to’s” of building alliances and networks with those that count.

Presenter: Mark Buzan, Action Strategies

You Will Learn How to:

Mobilize and interest your members and supporters, track them and ensure they are engaged and informed
Plan events on the Hill (in Ottawa), Queen’s Park (Toronto) and at the National Assembly (Quebec City) (or wherever you are) that become an essential piece in building a reputation.
Utilize the latest in e-Advocacy and grassroots campaigning with:
Social media and viral marketing campaigns
Email marketing engagement of supporters
Widespread postcard campaigns
Letter and email writing campaigns aimed at policy makers
Creation and implementation of phone trees
Mobilization of impacted individuals & organizations
Public Service Announcements
Utilize the media for press conferences and other strategies that will grow sympathy for your cause
Undertake legislative monitoring so that your organization is never caught by surprise
Building coalitions and caucuses of support amongst legislators

Investment:

1 Webinar $95 + HST, 3 for $250, 5 for $395 or 10 for $695 [those who attend all 10 will receive a certificate of completion]

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