WORKSHOP: Strategic Social Media Engagement in the Public Sector – Halifax

WHY SHOULD YOU ATTEND?

The new era of social media/web 2.0 is having a major impact on what and how organizations communicate with key audiences – both external and internal. The world of one-way communication, of one source to many readers, viewers or listeners – is rapidly changing into a multi-faceted communications universe; where mass customization and increased relevancy is made possible.

To take advantage of the opportunities and deal with the challenges presented by this new universe, public sector organizations need to take a strategic approach to enhancing and opening up communication channels with target audiences through the use of contextually relevant social media tools and applications. This workshop, developed by the Centre of Excellence for Public Sector Marketing (CEPSM) and specifically tailored to the government environment, is designed to provide a practical, concrete approach to leveraging social media. No prior experience is necessary.