Products « Centre of Excellence for Public Sector Marketing

We live in a very competitive world. Members and clients are becoming more demanding and associations ...

This workbook has been designed to provide you with an end-to-end planning tool that lays the ...

As a starting point, the questions organizations should be asking themselves (and know the answers to) ...

Like it or not, companies are comparing your sponsorship opportunities against similar offerings and marketing mediums ...

Membership is an association’s life blood, yet many organizations do not take a strategic approach towards ...

Are you maximizing opportunities to create a sustainable revenue base for your organization? Are you taking ...

One of the biggest challenges facing associations is how to effectively engage and recruit corporate partners. ...

Social marketing combines the best elements of the traditional approaches to social change in an integrated ...