PRODUCTS

2-Day Workshop – Strategic Social Media Engagement for Government Organizations (July 22-23, 2019)

Goal of the Workshop To provide practical guidance and a strategic framework for anyone that has been tasked with the development of a social media strategy for their public sector organization or initiative. Overview The modern era of social media and subsequent democratization of content has had a major impact on how public sector institutions communicate and engage with […] Learn more

2-Day Workshop – Strategic Social Media Engagement for Government Organizations (May 9-10, 2019)

Goal of the Workshop To provide practical guidance and a strategic framework for anyone that has been tasked with the development of a social media strategy for their public sector organization or initiative. Overview The modern era of social media and subsequent democratization of content has had a major impact on how public sector institutions communicate and engage with […] Learn more

Marketing 101 for Marketers and Non-Marketers Workbook

This Marketing 101 workbook will provide you with an overview of public sector and nonprofit marketing and highlight the importance of market research to support a decision-making framework. Included will be the exploration of the strategic elements of a marketing plan and how to transform organizations from using the traditional communications approach to an integrated, strategic marketing approach. We will also look at branding which is an integral component in designing the marketing mix. Learn more

Festival and Event Strategic Marketing Plan and Workbook

This CEPSM Festival and Event Strategic Marketing Plan and Workbook could completely change the way you think about your festival or event! Learn more

Strategic Social Media Engagement for Public Sector Organizations Workbook

The Strategic Social Media Engagement Planning Workbook is  designed specifically for public sector and non-profit organizations. Learn more

Introduction to Branding for Non-Profits and Public Sector Organizations Workbook

The Introduction to Branding for Non-Profits and Public Sector Organizations Workbook will teach you the most up-to-date techniques about branding. We will show you a step-by-step, structured process to develop a branding strategy for your organization. Learn more