Social Media Monitoring for the Not-for-Profit Sector

Plenty of non-profit organizations jump into social media without first performing their due diligence and actually finding out what their current presence is. Just because you haven’t officially engaged on these channels doesn’t mean that you don’t have a presence on them. The basic premise behind this social media monitoring workshop is to teach you how to strategically “listen” before jumping into social media tactics. Just like in any two–way conversation, listening is the true mandatory skill that leads to effective communication more than anything else. It can save you a considerable amount of precious time and money down the road!

In order to attain a solid understanding of the existing conversations taking place surrounding your initiative, Mike Kujawski will help you examine your existing social web presence across various social media channels using free online tools at your disposal.

This hands-on workshop will teach you how to:

• understand how your audience searches for information relating to your initiative so that you formulate your monitoring filters and topic profiles properly.
• identify topic trends and seasonality patterns
• identify key influencers in your industry
• identify conversation channels and hashtags that you should be following for your initiative
• identify actionable insights and opportunities for social media engagement based on solid business intelligence as opposed to mere speculation.

There is virtually zero risk involved in immediately implementing what you learn in this workshop since “listening” does not have to involve engagement until you’re ready.